And the way we calculated and handled type, stayed the same both off and on the computer.Ĭommunicating my own experience to our interns and designers has helped to create the curriculum we use at TypeEd. A few years later, I was able to transition to using the computer for production development. On my first job, I learned how to specify and send type out for galleys for annual report mechanicals of up to 48 pages. During my school days, we created mechanicals (camera-ready layouts) and overlays with Rubylith masking film and dry-transfer type. And I ended up having to teach them from the ground up. But the basic rules haven’t changed.Īfter running Ramp Creative for ten years, I noticed that typography was not being taught to college interns the way I learned it. Typographers are still establishing best practices for handling type for reading on screen. For example, we’re now working in a digital world, and handling the characters on a backlit surface. And although the medium is constantly changes, those basics have gone unchanged. ![]() The way we used to handle type, 20 years ago, was for print, ink on paper. We are just continuing a long, consistent history of typographic process that evolved to respond to how humans read.Īs our practice advances, we adapt, but the fundamentals of typography stay the same. ![]() We have to know the rules in order to break them, and its same in typography. ![]() Once we master the skills, then we can truly learn how to find our own style-performing the fundamentals becomes second nature. To master anything in life, one has to master the fundamentals.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |